If you love independent, art-type films or various other specialized motion pictures, you may have become aware of the comedy-drama from Romania, Sieranevada, which was launched in 2016. The movie was premiered formally as part of the main competition programme of the prestigious Cannes Movie Celebration and was ultimately revealed at other international film events, including New York, Toronto, and London.
Due to its success on the festival circuit, Sieranevada was evaluated by 48 worldwide film doubters, as well as obtained a positive rating from 92% of them. Amongst these were trade journals in addition to conventional newspapers. But while this attention produced an audience rate of interest in the film, it has yet to secure distribution that would enable audiences to in fact enjoy the movie, it’s not on DVD/Blu-ray, in movie theatres, or on online video-on-demand systems.
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The growth of VOD has supplied new chances for movies to reach target markets. In particular, specialist films with traditionally restricted distribution opportunities have capitalized on this growth. However, are our online target markets presented with limitless options? Not truly. So why is this?
The digital movie revolution
In the mid-2000s, electronic utopians such as Chris Anderson were arguing that an endless selection of niche and specialised material would become available to the internet target markets.
And more than a year later, it holds true that circulation changes have raised for such web content in the online market. Movie target markets are able to check out catalogues on transactional VOD systems such as Microsoft, Amazon Video, as well as iTunes where they can discover 10s of thousands of movies.
But there still is a substantial proportion of movies that stay hard to reach audiences, even though, like Sieranevada, they’ve been chosen for respected worldwide film celebrations.
What is offered?
In an effort to identify the proportion of well-regarded specialist movies that get to target markets in the market, I evaluated a sample of 119 such films shown at prominent European, as well as United States movie festivals in 2016. My evaluation of the visuals here verifies that the online market develops distribution chances for a majority of movies than the theatrical movie theatre, as well as Blu-ray/DVD markets:
- 88 has been experts’ films, or around 74%, were offered an online release on Microsoft, Amazon, or iTunes
- 71 has been experts’ films, or around 60%, were offered a Blu-ray/DVD launch
- 61 has been experts’ movies, or around (51%, were given a staged cinema launch