Logo animation can be a powerful tool to help you enhance your brand. So whether you already have a logo that you would like to animate, or you would like to create an animated logo from scratch, this article is for you.
Before we begin, I must admit that I am not a professional graphic designer; however, I have written my guide so that you will not go through a complete amateur course like so many beginners do. The content below is simple to understand and can be used by beginners or experienced users alike. You can even create your own logo animation and profit!
What is Logo Animation
Generally, logo animation is a visual presentation or series of visuals that accompanies your logo. It’s useful for social media promotion and branding.
Of course, the logo animation you choose to create will depend on what you’re trying to achieve. If you’re just trying to draw attention to your company, perhaps you can create something very simple. Or maybe you want something more fancy, like a stop-motion or a slideshow. Whatever the approach, you will need an idea of how to draw the animation.
But, before you dive in, let’s review some of the basics.
Defining Your Goals
Your logo is your company’s visual identity. Your logo is what’s known as a “logo pun.” It’s a word or expression that gets a double meaning in your company’s name. For example, Papa John’s Pizza is a pizza company that has a company name which sounds like “John’s,” so the pizza company calls itself Papa John’s.
Choosing Your Logo Animation Goal
The goal of your logo animation will depend on your end goal. If you are trying to draw attention to a specific aspect of your brand, such as your online presence, do you need an animated logo, a website, a mobile app, or something else entirely?
Consider these three approaches to consider when choosing a logo animation:
- Create a comic
- Create a visual timeline
- Create a stop motion
How to Create an SVG Logo Animation
Now that we’ve got an idea of what to consider when creating a logo animation, let’s look at how to actually do it.
The first thing you will need is a program to create the animations. You’ll want to choose the most efficient and fastest program to create your animation, but just make sure that it works to create an SVG logo animation.
SVG is an acronym for “Scalable Vector Graphics.” It is a very powerful, and very widely-used, tool that can create a variety of graphics (including logos) which you can embed anywhere on your site. It’s easy to understand and easy to use, making it an ideal option for beginners and advanced users.
In this article, we’ll be using a free animation tool, which is a fast, easy-to-use, and easy-to-learn tool. You can use it to create a logo animation in no time.
- Step 1 – Draw your logo just as you would with ant design tool
- Step 2 – Add the animation effects, you can create a transition, rotation, fade, zoom or morph effects with ease.
- Step 3 – Export your logo as an SVG file
- Step 4 – Upload your SVG file to your website
Logo animation is a powerful marketing tool to build your brand and promote your website. Choose the right tool, pick up the basics of creating a logo, and then use the SVG animation tool to create a stunning, creative animation.
Now go ahead and create your own logic animation and help your brand stand out from the crowd.