Since its inception, digital marketing has not stopped developing and taking precedence in marketing in general. And that for every business, regardless of whether you are a large company or small, local producers. Today, it has become unthinkable to do any business without having a page on the Internet – a website, profiles on social networks, as a basic, and then blogs, campaigns through emails, a page on YouTube, etc…
As fast as it is developing, there are always prejudices and new challenges that need to be overcome to make the most of digital marketing and achieve success.
As many benefits as there are, there can be as many “slips” and omissions, which you can easily prevent through education. Therefore, in this text, we draw your attention to the dos & don’ts of digital marketing.
First of all, one of the biggest misconceptions is that you need a lot of money, time, and only experts to be successful in digital marketing. And today there are indeed entire teams dealing with digital marketing, even experts who are trained for just that, which is another indicator of how much digital marketing has taken off, but all of that doesn’t have to be taken for granted.
Digital marketing gives you the opportunity to, with modest budgets and numerous online applications that will save you time, without hiring exclusively experts in each field, have the same chances and open options as large companies and systems.
What Should You Do
Targeting the target group
Targeting is one of the keywords of digital marketing. Targeting your target group. To create your campaigns and create content, you must first know who you are addressing? Who is your target group? What are its characteristics? Social media behavior and habits, demographics, and most importantly what are the challenges that your products or services can solve? At the same time, the target group is not only potential clients but also potential partners, whom you target for cooperation and joint projects. Personalization is also an important word in digital marketing because clients want to feel that you are addressing them and responding to their needs.
Video marketing is a must-have
Video marketing is one segment of digital marketing, and we single it out because of video, which you should include in your strategies. Why video marketing is a must-have: you can use it on different channels and adapt to those channels, it has a positive effect on ROI, increases traffic on your site, and thus contributes to SEO optimization, in most cases, it will be decisive in making a purchase decision, increases awareness of your brand, you don’t need a lot of money, time and experts – free platforms are the solutions.
Use communication channels wisely
As you target your target group, it is so important to target the communication channels on which you address them. When targeting the target group and discovering their habits on social networks, you will also discover how you should market your content. The more channels you have, the better – website, Facebook, Instagram, LinkedIn, YouTube, Tik Tok… the options are numerous, but it is important to determine where your target group is, when it is present on the mentioned channels, what they like… This is very important information when creating campaigns, as well as marketing the campaign, to maximize the effects. For example, with the help of platforms like Plainly, you can automate a good part of the work and adjust video formats for different channels because the same video will not be able to go, say, to the Instagram story and YouTube. Also, another important thing is to think about adapting the content for the mobile phone, because a good part of people acquires the content through mobile phones.
The realization of your campaign is not the end of your work. Do not forget to collect data, because that is what is most important. Track the reactions to the campaign and create your new campaigns based on that data. What was good, what should be improved, added, avoided… Do you need to change somewhere or somehow improve the approach, did you perhaps raise some new questions or interests of your target group… Likes are not the only data you need, and they are not the only indicator either.
An important element of digital marketing is SEO optimization, that is, the opportunity for your site to be among the first in the search. In this way, clients will get an impression of your relevance and credibility, and you can achieve this in the following way: a user-friendly site, a site setting where you increase traffic by keeping clients on the site as long as possible, an up-to-date site where can be easy to found information, necessarily the ability to contact you, options to fill out a form, surveys, options to sign up for your newsletter to receive important information, for example about your discounts, benefits when paying, shopping online through the site, etc…
What You Shouldn’t Do
You are not interested in your competition
Do not allow this at all. You are very interested in the competition, and just as you follow your target group, you follow your competition as well. What they do, and how they do it, are all important data that can help you, not to copy someone, but to make your digital marketing better, and then your business more successful.
Results immediately and now
Don’t rush the results. Be patient in your work and don’t expect to see results immediately. The digital world is fast and a lot of things are instant, but the effects are very often very long-lasting and some campaigns can last for two, three, or six months, so only then can you see the real results. Don’t expect instant success either. Although digital marketing allows you to save time, don’t count on getting results very quickly. Continuous work and monitoring of campaigns are still required, to better understand all aspects and improve your business.
Quantity over quality
Never sacrifice quality for quantity. A million posts will not have the same effect as say two quality ones. Even though today we are exposed to a huge amount of information during the day, so everyone’s attention span is quite short today, people are still looking for a quality that will stand out in the sea of all that information.
As many posts as possible
Less is more. This is still true, especially in digital marketing. Do not try to have as many posts as possible, because first you have the pressure to create as much content as possible, and the effects of that will not be good. Therefore, you will spend a lot of time, and you will not achieve what you want. In addition, you will clog your communication channels, so even the clients themselves will not get to see all your posts. Stick to it to focus on say 3 quality posts per day, sometimes even less, which will reach your customers and thus achieve a good effect.
You don’t need help
Education is never enough. Don’t hesitate to ask anyone for help. Improve your knowledge, follow new trends in digital marketing, talk to experts, attend seminars you have online, and take advantage of everything you can to be the best in your business.