Starting selling on Amazon without any detailed research and knowledge regarding the Amazon Wholesale might be a nightmare and can trouble a lot. It’s better to know what common mistakes most of the Amazon wholesalers are doing and avoid bad experiences in selling online.
Here are a few main and common mistakes done by sellers violating the rules and regulations set by Amazon.
Don’t open more than one seller account
Amazon has defined policies to go selling in one marketplace with just one seller account and can sell multiple products with just one seller account. If you want to open an Amazon Store and want to register a brand for that Amazon Store, then you can also go with this with a single seller account.
Sellers, to increase sales of their products, usually make more than one seller accounts and start selling the same product with more than one accounts. Amazon will surely shut down all of the active accounts without making any concern of if you are having inventory in the Amazon store or how good your sales are with one account.
Unable to address Amazon Reports
Most of the sellers haven’t the idea of reports which amazon usually provides them. If one is unable to go through the reports sent to the disposal, or even unable to get the exact meaning of what Amazon wants you to know, then this might be a huge mistake which would cost a lot. Just go through the reports and do if you are directed to do something.
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Alarming Notifications from Amazon
If you are unable to apply the performance policies of the seller central account, then Amazon sends you alarming notifications. In most cases, Amazon keeps your account under review and you wouldn’t be able to make any of the sales or add inventory to your account. Such notifications are for selling gated products, selling fake or underrated products, or even for having a poor product listing.
Choosing Amazon PPC for promotions
Most of the time wholesalers are going for PPC campaigns which require a lot of dollars to invest for sponsored listings. PPC campaigns that require a huge dollar investment is only beneficial if the sales are very high having ACoS a low figure.
Amazon Customer Support
Amazon had defined rules and regulations in terms of facilitating the customers who are purchasing by paying you. For the reason to increase the buyer’s circle, Amazon is facilitating any sort of claims made by the customers. In this case, sellers are often being notified to address the issues related to customer care.
Unable to address all the costs
Another nightmare is when a seller is unable to determine all the related costs while selling at Amazon. If you get your profit margins without including all the variable and fixed costs, then despite making huge sales, you wouldn’t be able to make any profits on the sales. All the costs related to promotions, shipping, production costs, courier, storage, high volume listings, and refunds made on returns should be addressed in a proper way.
If you are still worried of, then get to Zonbase Amazon and we will make you all clear.