Email marketing is at the heart of every successful digital marketing strategy. If you’re dealing with actual people, then this is true. To put it another way, are the email addresses in your list accurate? Keep in mind that the success of your email marketing strategy relies on the legitimacy of your emails in the database.
Let’s say your email list has a large number of invalid, dormant, or otherwise questionable addresses. As a result, your company may wind up spending more money, squandering valuable time, or raising the risk of network or data breaches and fraudulent activity in the system.
Your campaign’s analytics may be seriously harmed by using incorrect email addresses. No performance indicators for valid addresses can be properly interpreted; therefore, you have no idea what’s working for you. Additionally, if your ISP notices a significant amount of undeliverable emails, your company may be marked as spam, resulting in all of your emails ending up in the spam folder.
The good news is that email verification services are available to help you avoid such pitfalls. It’s possible to get yourself into trouble if you choose the incorrect email verification service provider.
In this post, you’ll learn what to look for in an email validation & hygiene service and what to do with the findings.
What is the purpose of email validation?
When a candidate’s email address is entered into a validation system, it checks whether an email address already exists. In addition, with the advent of throwaway emails and cybersecurity concerns, you’ll need a more sophisticated lookup.
There are many ways to address this issue at EmailOversight. It is possible to categorize an email as either Okay, Bad or Unverifiable in our CORE product, with a sub status for Bad and Unverifiable explaining the reasoning behind the decision. A more accurate assessment of the quality of their data and the associated risks can now be made by users.
Checking an email address’s Trust Score against 74 data points is only one feature of our MORE solution. More precise information about each email’s reliability is available to users via this feature. For customers to quickly decide on the right Trust Score threshold, we also employ our internal benchmarks to display a “safe to transmit” score. This ensures that you have a clean and safe list from which to work.
Finding a company that can give a reliable verification solution
To a large extent, the vendor you pick impacts the quality of the verification. Cybercriminals may exploit a loophole that certain suppliers may be using. A negative reputation for data sales to other companies means that your mailing list information may find up in the wrong hands. This might lead to hacking, email phishing, or social engineering, among other things.
Verify your provider’s data processing agreement and any necessary certifications, such as ISO27001, to get started. Verify that data sent to and from their service is encrypted so that your customers’ records aren’t compromised while in transit.
MORE, an API-based service, makes it simple to incorporate the solution into your existing systems and databases. Your mail list may be cleaned using our API, which analyzes your database and returns correct information. We’ve created a list of items to look out for a while using email verification services to rapidly identify rogue actors. They consist of:
- Protection and security of data
- Verification in actual time
- International and regional regulations on the handling of personal data
- An API validation criterion goes beyond the standard “valid” or “invalid.”
What to do if your email address is not verified
The following options are available for controlling your outcomes:
- Any email address that has been flagged as invalid should be deleted. Attempting to send emails to this segment of addresses could indeed result in a fallible reputation, which is disadvantageous to your campaigns.
- Emails labeled as possibly dangerous or unknown might still be useful if they are isolated and studied. Rather than erasing, maintain them in the database, but a different location from the clean list. Then, perform test studies and maintain active engagements based on metrics like openings, click-through, or conversions.