Exterior signs attract the attention of passers-by, whether they are trying to remember a favorite store or discover a new one. According to research conducted by FedEx, 76% of consumers have visited a store for the first time due to the outside signage.
Even as online advertising grows in popularity, restaurants can’t afford to ignore tried-and-true methods like window displays.
Sandwich boards can be an excellent way to publicize events, specials, hours, and more. If this is your first time making a sandwich board, here are some things to remember.
Hone Your Communication
Owners of eating establishments have been obligated to maintain regular consumer communication throughout the COVID-19 epidemic. Restaurants have relied on a wide variety of promotional tools to disseminate information regarding shifts in operating hours and security measures. Many people don’t check their social media accounts constantly, despite the fact that many do.
You may get the best of both worlds by advertising in print and online. Status updates are a breeze to publish on social media. A sandwich board is a simple and effective way to inform customers about changes to your eatery. This will not only attract new clients but will also keep regulars informed.
To write compelling sandwich board copy, consider who will read it and what kind of people will pass by your restaurant or store daily. Where are these people going? To work, to the store, or for lunch? Consider your target audience, the services they need, and your location as you develop ideas for your copy.
Match Your Restaurant’s Brand
A restaurant’s promotional materials should share the same general theme and message. A unified brand identity is a terrific selling point for a new diner at your establishment. Although it’s a minor touch, coordinating the design of your sandwich boards with the theme of your menus or digital menu boards is a terrific way to demonstrate a unified brand and style and attract more customers to your restaurant.
The use of sandwich boards is another fun way to express oneself. Consistency with the establishment’s theme is a great way to make a positive first impression.
Simplify Your Messaging
Use big letters, easy-to-understand language, and pictures when making a sandwich board. Sandwich boards are typically only viewed for a few seconds at a time by people driving or strolling by, so the message should be concise and straightforward to read.
Create your sandwich board such that it can be read and comprehended in a matter of seconds. People won’t read it if it’s too small or if there’s an entire paragraph on it. In terms of the message itself, keep it brief but informative.
Using a quick response code (QR code) on a sandwich board allows for two-way communication with customers while maintaining a minimal design that can be scanned. Customers may easily access your restaurant’s menu and other resources online using a QR code that directs them there.
Change it Up
Make sure you update your sandwich board often with the most up-to-date information on sales, promotions, and upcoming events. To keep your consumers interested, you must update your content whenever necessary.
Sandwich boards with clever sayings or catchphrases often updated have proven effective for many businesses. This serves two purposes: first, it draws in customers at that very moment; second, it offers regular passers-by something to anticipate. They may look forward to reading your new jokes and one-liners every Monday.
If You’re Not an Artist, Hire One
If you’re not an artist, engaging a designer is best to ensure that your business stands out from the crowd. People are turned off by poor design for the same reason they are by poor writing. You may easily lure potential customers with intelligent design and creative copy.
buying guide for sandwich boards
A Boards, Sandwich Boards, and Pavement Signs all do the same thing and can boost foot traffic to your storefront using different names.
Read on for advice on picking the perfect sandwich board ads for your company.
What does a sandwich board sign mean?
One of the most common forms of pavement advertising is the sandwich board sign, which can be displayed inside and out to draw in customers. Sandwich boards, also known as “A” boards, are two separate boards hinged together to form a triangular shape that may be folded up and stored compactly. You can use a printed poster in a snap frame or a blackboard in various sizes and colors. The advantages of both the snap frame and the chalkboard designs are balanced by the ease with which they may be updated regularly.
Is a sandwich board necessary?
These signs are used in businesses for the following reasons:
To boost sales.
To draw in new clients.
To inform onlookers of new deals.
To increase sales for a new company.
Get noticed if your business is tucked away from the main high street.
To promote the event, you are hosting in your bar or pub.
A-boards have been demonstrated to improve walk-in traffic, draw attention to your business, and inform consumers of your enticing specials and offers.
Which is preferable for a heavy, durable pavement sign or an A-board?
There are a variety of elements that determine the best pavement sign for you. A pavement sign based on the water can be a better choice for you if you are located somewhere that experiences a lot of wind or extreme weather. These signs provide the same level of advertising but are more robust and long-lasting than A boards. Boards have the benefit of being lightweight, portable, and simple to store.
How do I protect my poster from the weather?
Always print your poster onto a waterproof base material, like PVC, for maximum weather resistance. This will prevent your sign from wrinkling or running if it comes into contact with moisture, such as the frame or rain condensation. Our weatherproof posters may be printed with your custom designs so you can obtain everything you need for an outdoor poster display in one spot. Additionally, the UV anti-glare PVC covers on our snap frame type A-boards will prevent your graphic from fading in direct sunshine. For additional information, see our comprehensive guide to outdoor signs.
Can I put up an A board anywhere legally?
We advise you to follow these easy instructions to make sure your A board isn’t producing any problems or offenses:
Always keep your sign in good condition. Untidy, vandalized, or insulting signs won’t be approved by the council.
Whenever the weather changes, bring your sign inside. You, as the owner, might be held responsible for any damage or accidents if the sign were to blow over and cause a blockage in the road or street.
The size you choose should fit the space. An A0 size board might not be appropriate if you are on a side street or narrow street because it could cause obstructions.
What can I do to make the most of my sign?
Clarity is the most crucial component of your sign. People will lose interest if the message takes a while to become noticeable. A board’s purpose is to attract passing traffic. Thus your offer, deal, or message must be clear at a glance. Use intense colors, large fonts, and illustrations to aid in this.
Many people need to notice your sign for it to be effective. Humor is always practical and frequently induces people to pause and take photos. However, this tone may not be appropriate for all situations. If you require a more formal approach, powerful visuals can perform effectively.
Spelling is a simple but important topic that is frequently overlooked. People will quickly avoid your company if you make a minor spelling error since it comes across as sloppy and unprofessional. Last, why not include a call to action on your sign if you want to urge visitors to contact or come in? People will know that you are accessible and eager to assist them with a simple “visit now” or “talk to our advisors” command.
How are commercial A boards different from Clipable A boards in terms of quality?
The quality of the A boards on the market can vary greatly. Some of the less expensive ones are frequently somewhat fragile. They often consist of corroding metal, are made of cheap, light metal, so they blow over in windy conditions, and don’t offer a secure grasp on posters.
Most of our A-boards are produced in-house and provided solely under the UK POS Clipable brand. They are made to be considerably higher quality than most of those currently on the market. They won’t rust and are less prone to topple over in strong winds because they are built of thicker, heavier anodized aluminum. The rear panels are made of solid metal rather than flimsy plastic, and the frames are thick with different springs to ensure a firm grasp on posters.