With Christmas fast approaching, many businesses consider giving back to their customers with Christmas giveaways. But with so many different options and potential pitfalls, it can be challenging to know what to do and what not to do when it comes to Christmas giveaways. In this blog post, we’ll explore the dos and don’ts of Christmas giveaways so you can make sure your giveaway is a success. We’ve covered you whether you’re looking to give away a gift, discount, or contest. So, let’s get started!
The dos for promotional gifts
Use smart advertising imprint
Using an appropriate advertising imprint on your promotional gift is one of the most crucial details. Additionally, a logo may be printed on the promotional item, possibly in combination with a humorous slogan or the company motto. Of course, the best impressions come from extremely clever promotional presents.
Meanwhile, a business plan consultant can help ensure that the business has a well-thought-out plan tailored to the organization’s individual goals and objectives. The consultant can provide valuable insight and advice on optimizing best, utilizing resources, and developing an advertising strategy for long-term success.
Use corporate design
Please remember to stick to the corporate design while creating promotional items. Here task management software solutions come to streamline operations and maximize efficiency.
Pay attention to the added value that is useful
Decoration-only promotional gifts are attractive to look at and are simple to brand with your logo. Organizing some virtual events to show the gifts is also a good idea.
Always choose items that have a useful added benefit. This comprises consumable or beneficial goods. These could include cookies, which are, of course, delicious at Christmas. Another solid choice is the Christmas cup. Other things might consist of, for instance:
- Kitchenware for the office that is practical
- Materials for food writing that are prepared at home or in your area
- advent Calendar for the following year
- Christmas scarves, hats, and socks
- Printed bags
Prioritize quality over quantity
Some successful life coaches say that locally and sustainably produced items are typically somewhat more expensive and of higher quality than disposable items. However, it should be emphasized separately at this point: It is preferable to distribute a small number of high-quality promotional items rather than a large number of substandard ones. The appearance of ten excellent cookies is superior to fifty average or inexpensive cookies from a discount store.
Above all, it is crucial to say that the giver put some thought into it and did not simply follow the maxim “the present is a gift.” Additionally, distinctive packaging can be used to emphasize that the item is exceptional and not just another promotional present. Folding boxes or small chests, for instance, in which a gift can be safely accommodated, are available in various variants. Depending on the addressee, you can choose suitable packaging and print it with the company logo and corporate design.
The don’ts when it comes to giveaways
Promote outdated goods
Promotional items from the past or with an old design should be avoided. . This goes against the conventional wisdom that one should show themselves as innovative and current to business partners and other organizations. Promotional gifts should also convey precisely these qualities.
Giving away items that are either expensive or cheap
Always base the cost of a promotional gift on who it is intended for, why it is being given, and the purpose of the promotion. Promotional gifts that are both obviously too cheap and too pricey may make the receiver uncomfortable or leave the wrong impression. You shouldn’t regard your gift as an attempt at bribery but as a nice gesture.
However, data visualization is a great way to track the success of any giveaway. Through visual representations of the data, companies can gain insight into which items customers respond to the most and what type of campaigns are the most successful. This data can then be used to tailor more targeted campaigns to maximize customer engagement and loyalty.
Give away drugs
Alcoholic beverages or high-end tobacco items like cigars, pipes, and the like can make for popular and lovely gifts among friends or family members. But anything that has to do with addictive substances broadly has no place in the business world. There is too much potential for conveying the wrong messages and having unintended adverse effects.
Giving away gender-specific things
We now live in a multicultural society that strives to advance modernity, political correctness, and social justice. That’s good, too. Therefore, avoid giving out gender-specific products while giving away promotional gifts to make a statement. Consequently, it is best to avoid “typical gifts for men and women.” Give presents that can be used or consumed by all in the same way. Use packaging that is gender-neutral and does not visibly promote any gender stereotypes.