It can be hard to get the word out about your business. Especially if you are just starting out and feel like you cannot keep up with the big brands in your industry.
But there is no need to for you worry. We are here to help you get creative and find ways to market your business without breaking the bank.
Did you know that something as simple as custom stickers and labels can be used for advertising, branding, product identification, and labeling?
That’s quite the list. This blog post will share why you should not ignore the power of sticker printing. Are you ready? Then let us get straight to it.
1. They are affordable
When it comes to marketing your business, affordability is key. You need to find ways to get your message out there without spending too much money. After all, we measure marketing success by returns on investment.
Custom stickers and labels are a great way to do just that. They are made from affordable materials like vinyl or paper. Most sticker printers will only charge you based on the material used, not the number of colors included.
Make use of bulk savings by ordering larger amounts of stickers at a time. This will lower the price per sticker. Read on to find out what you can do with your extras.
2. They are versatile
Stickers and labels are versatile. Whether you want to use them for advertising, branding, product identification, or labeling, they will get the job done.
The beauty of custom ordering them is that you are in full control of the finished product. This gives you even more flexibility. Do you want to use your logo design to brand your windows? No problem, just order a few larger stickers on clear material.
3. They create a professional appearance
There is no doubt that custom stickers and labels can give your business a professional appearance. They are often used to brand products and give them a unique identity. And when it comes to product packaging, they can help to make your product look more appealing to the customer
In fact, research has shown that people are more likely to purchase a product if it is nicely packaged. So if you want to increase your sales, consider using something like a custom die cut sticker to seal your packages and include your logo.
4. They increase brand awareness
By including your logo and contact information on all of your promotional materials, you can increase the likelihood that potential customers will remember your business.
But don’t stop there. Custom stickers and labels can also be used for marketing campaigns, to promote a new product or service.
You can even hand out custom stickers and labels to customers as a way of saying thank you. This will help to keep your brand top-of-mind and increase the chances that they will do business with you in the future
5. They can support your online campaigns
If you’re looking for a way to increase your website traffic, custom stickers may be the answer. They can be used as offline cues to re-direct offline attention to your online presence.
All you have to do for that is include a qr code stickers with your sticker designs. This also works as a great metric to test different sticker locations – which drives the most traffic to your website?
But that is not everything. You can host online contests based on the best snaps of your branded stickers all over town or even use your physical stickers to host giveaways on social media.
6. People love them
Do you remember the last time you were given a free sticker? For some reason, we still get excited about them.
That’s because stickers are fun. Make use of that for your marketing. Other than traditional advertising tools, stickers fly under the radar.
We do not consider them be to an annoying marketing message. Instead, we see them as a gift. This comes with all the emotions of gift-giving and ensures that your brand will be remembered when it is time to make a purchase decision.
Are you convinced by the power of custom stickers and labels? We hope so and are excited to see how you will be using them. Share your experience and tips in the comments below.