Perfectly created high-quality pre-roll packaging is one of the surest and the most effective ways of attracting customers’ attention. Custom pre-roll packaging showcases your brand’s distinctiveness, creativity, and attention to detail.
A pre-roll product that excels in the outlook while being the best in taste and potency is more likely to attract the consumer than a fine product wrapped in dull packaging. Therefore, your pre-roll business growth must plan your pre-roll packaging ideas alongside the product’s research and development.
Here we have enlisted a few of the most significant and unique packaging ideas to help you design a noticeable pre-roll packaging.
Use Smart and Attractive Graphics
Visual aesthetics play a major role in product marketing. People are generally more inclined to the products wrapped in enticing packaging solutions. Nowadays, people prefer soothing colors and subtle prints that beautifully reflect the calming features of the potent pre-rolls.
Indeed, gone are the days when companies used flashy and extravagant colors and patterns to advertise their products. Therefore, we advise you to use tranquilizing colors that are easy on the eyes when creating custom pre-roll packaging.
Furthermore, making a smart choice when choosing the prints or patterns for the pre-roll packaging is crucial. These visuals or images will define your brand’s aesthetics, so it is best to consider them and avoid making a hasty decision. Correctly created premium packaging will improve your brand’s and the product’s market value. Thus, you can expect a rise in sales and, thus, a boost in the overall business’s productivity.
Opt For Distinctive Topography
Topography means the font style you choose to print the brand’s and product’s information on the packaging. It is preferable to opt for easy-to-read font styles. You can use “bold” font settings and large font sizes to display peculiar information.
For instance, it is an excellent idea to bold the number of pre-rolls available in a single package. Similarly, you can highlight other useful information, including the cannabis potency and the expected duration of its effects after consumption.
However, ensure that the topography you chose for the packaging does not coincide with the competing brand first because this intentional or unintentional copying is illegal. Second, by amalgamating your design with competing brands, you will not be able to stand tall in the market. In short, you can use topography in numerous ways to attract customers’ attention.
Print a Gist of Product Information
Modern cannabis users smartly choose their desired pre-rolls. The availability of numerous pre-roll brands has offered them an exceptional range of pre-roll to choose from, and they take their time to pick the best product from the lot.
In addition to the pricing, the other significant thing to note in a pre-roll is its potency. Moreover, many people are concerned about hemp sources. In general, people prefer products manufactured using locally-cultivated hemp plants.
Customers are looking for such information on the product’s label. Therefore, it is crucial to print the gist of essential information about the product on the packaging.
Use Pleasing and Eye-Catchy Designs
Choosing alluring and gorgeous designs for the pre-roll packaging is essential to attract your target audience. It is preferable to choose prints that seem refreshing and calming.
Showcase the Brand’s Individuality Using Distinctive Aesthetic
It is highly recommended to pick a peculiar color and design theme for your pre-roll brand. This particular theme will make your brand and the product memorable, and consumers will automatically think of your brand when they see it.
Similarly, it is crucial to create an attractive brand logo. The brand’s logo will distinguish your company from the competitors. Moreover, an enticing and elegant brand logo will enhance your brand’s worth and standing in the pre-roll market.
However, avoiding going above and beyond while designing the brand’s logo is advisable. Keep the design simple and subtle yet powerful and meaningful. You must have noticed that most high-end and top-tier brands in every industry use simple brand logos. These brand logos hit right where needed and do not rely on boastful colors, design, or topography.
Similarly, the modern cannabis consumer also favors keeping things simple. So, we advise you to create a crafty logo using subtle tones that beautifully depicts your brand’s values.
Use Alluring Labels and Stickers
Using labels and stickers is one of the easiest yet most powerful methods of beautifying the visual appeal of your pre-roll packaging. Premium and prestigious pre-roll packaging companies have a wide selection of pre-designed stickers and labels.
This pre-designed selection allows you to pick the design that resonates with your brand’s individuality. Otherwise, you can consult the packaging company’s design team, discuss your idea and requirements with them, and order a custom-made design.
You can use these labels or stickers to flaunt your brand’s logo, peculiar design, or color theme. Also, these labels offer you an excellent space to communicate the significant features of the pre-rolls. For instance, you can share the cannabis potency, pre-roll size, expected effects, and similar information.
Furthermore, people read the packaging labels to connect with the brand. So, it is wise to print the brand’s social media IDs or links to the official pages on the labels. This marketing strategy will steer the target audience to the official social media platforms and help further enhance the brand’s popularity among the masses.
Final Words
Custom pre-roll packaging can play an effective role in your pre-roll business’s growth. Nowadays, most pre-roll brands are showcasing the distinct features of their products and distinguishing qualities of their brand via custom packaging. Also, cannabis consumers are more attracted to the unique, exclusive, and original packaging.
Hence, plain and traditional pre-roll packaging will not gain any new customers. And eventually, it will do nothing to boost your business growth. Therefore, it is highly recommended to opt for custom pre-roll packaging.
We assure you that using these unique ideas will significantly boost your pre-roll business in this competitive market.
