Television transcription is a type of media transcription that incorporates TV broadcasts, movies, daily shows, news reports, and reality shows. This process is a means to transform audio data into a text file for general reading, content analysis, and creating celebrity quotes and web publications. Journalists also find transcripts pretty useful because they come in handy for quoting political speeches verbatim. This article is all about why TV transcriptions are so in-demand and how, as a production company, you can benefit from them.
Where Is Television Transcription Required?
Although TV show producers use transcriptions of broadcasts to produce new material, these broadcast transcriptions have other meaningful aspects to them. Besides their original purpose, transcribed copies help gather more audience, improving the SEO and overall reach of the content. Television transcription services aren’t just for increasing the accessibility of content. Here are some of the best use cases of TV transcription:
- Content Analysis
Producers can analyze the content of their broadcasts with the aid of transcriptions. They can use this information to confirm that they meet product placement requirements by checking keyword usage and monitoring brand mentions. Moreover, transcribed data can be beneficial for filtering out offensive language in the content before broadcasting it to the masses. Also, a company can reproduce the most successful content on its network in less time with a detailed analysis of previous episodes.
- Repurposing Content
Journalists, reporters, and producers can access all the information from a program through interview transcripts or transcriptions of other programs, such as speeches or debates. They can therefore reuse this content and create new on-demand material for their network. They can do this without having to recall a broadcast’s specifics or rewatch the show to obtain the information. Thus, reusing content involves less effort and time.
- Creating Academic Study Material
Video transcripts of TV shows are excellent resources for research in academic institutions, businesses, and other educational settings. Additionally, they can help with foreign language lessons because the transcripts allow students to highlight the most crucial information in a TV program and study it several times.
- Smoother Production Flow
Additionally, correctly time-stamped transcriptions will assist in cutting and piecing clips together, as well as adding time codes that are crucial for captions and subtitles.
Catering to Viewers With Hearing Loss
To produce subtitles for TV shows, creators use video transcripts so that viewers with hearing loss issues who have trouble understanding dialogue by lip reading can still enjoy the program. Last but not least, deaf individuals prefer reading a broadcast transcription as it is relatively easier than attempting to view a live closed caption that often does not sync with the audio.
Reaching a Global Audience
Further translations of recorded shows make them ready to air in multiple countries in different languages. A TV show’s fully time-stamped transcript contains a written account of the dialogue, speaker identification, and time codes from an entire episode. Thus, a broadcasting company can fully serve an audience of a different region with relevant subtitles for each episode. It all starts with an accurate transcript.
Attracting Readers
Television transcriptions are relevant for anyone who couldn’t take out time to watch their favorite shows released publicly online. Some prefer reading speeches, interviews, or breaking news. So they look for transcripts uploaded with the original video content. Hence, transcriptions allow the producers to cater to both types of consumers — those who like to watch and others who prefer to read.
Improving Search Engine Visibility
The written text or key phrases in the transcript concerning the show get indexed by search engines. By uploading transcripts along with content, web users looking for videos would have easier access to the matter, as it would be more visible on search engine results pages. Thus, transcriptions significantly improve the SEO and help the creations get more exposure.
Conclusion
Anyone who has endeavored to transcribe an audio or video file knows that it is a long-drawn process that can be challenging if one doesn’t have the required expertise. Thus, hiring professional transcriptionists with brilliant listening skills and lightning-fast typing rates is the best way to get the task done when you have to meet deadlines in a highly professional ecosystem.
Wondering where to find assistance? Look no further than transcription companies that employ actual humans to do the job. Machine-generated transcriptions might sound appealing until you realize how inaccurate they are.
