The blog is a very important tool for any company. You can take advantage of this and allow you to position yourself in search engines. But for this you must apply optimization techniques . Here we will give you several tips that will help you with it.
Use tools
Optimization can be quite a complex task as there are many aspects that you have to pay attention to. However, there are currently a large number of SEO consultant tools that make this job easier. You can find complete blog optimization tools with which you can check metrics, engagement and even have recommendations. While there are others with more specific functions, such as keywords.
Be aware of changes in search engines
Search engines constantly change their algorithm with the intention of giving users content that is relevant and contributes. So it is your duty to be aware of it in order to maintain yourself. Amazingly Google can update its algorithm up to 500 times a year. Even sometimes those changes are imperceptible. The ideal is to always be attentive to them to stay in trend.
Optimize images
The images that accompany your post-work illustrate the content. In many cases, they are even infographics that summarize the information or complement it. In addition to making reading more practical, since it doesn’t seem like a lot of text and that’s it.
However, you should be concerned that the images on your website have the appropriate weight. This aspect can influence the loading speed, which will make readers think that something is wrong with your website. On the other hand, you must also name the images and this must be related to the topic of the publication. This helps search engines understand what photography is about.
Add links naturally
Links are essential in SEO service. However, sometimes it can be difficult to insert them naturally. Try to find that each of the ones you choose is related to the topic since readers expect to find complementary information. It is advisable to add links to a website that has authority. You should also add internal links, this helps readers to be interested in other topics and stay longer on your site.
Remember to adapt your blog to mobiles
One of the trends that have been going on for several years is websites that adapt to mobile devices. This is in view of the fact that more and more people use them to surf the Internet and Google knows it. Taking into account the previous point, the need arises to adapt your blog to responsive design. This will allow users to review everything related to your website from their mobile. Do not forget that the screen of the mobile is smaller than that of a computer, so you should avoid saturating it with plugins.
Check that you do not have broken links
Broken links are those where users have trouble accessing. It is normal that over time some websites stop working or there are even errors in yours. More when there are old posts. Going through link by link would take too long. Therefore, it is advisable to use tools that allow you to track those that are broken. One of the most used is SEMrush.
Don’t forget to add keywords and metadata
Keywords are essential when writing on your SEO blog. Selecting the right ones can make it easier for more people to find you.
Keywords are necessary to help search engines understand what the central theme of your post is. In this way Google allows the user to find what they are looking for. The most used tools for this are Google Keyword Planner and Google Trends.
On the other hand, there is also the metadata. In these, you must include the keywords, in addition to the fact that they must be precise because they give the reader an idea of the subject or what they are going to find.
Constantly update
A blog requires a lot of attention and over time and changes in the algorithms, old posts are usually forgotten. Try to always keep all your content updated or check that the links are correct as well as the images. Many times the old content is used to make new posts. You only need to change the information that is outdated and optimize them according to the new algorithm. These were our tips to improve the optimization of your blog. It is important to apply SEO to be able to grow your company. Remember that we are experts in everything related to marketing, so if you need help you just have to contact us.
