The gambling industry has a long history of shaping to fit various technological changes throughout the years. First, it was the invention of slot machines, and then it was the move of traditional casino games to computer and mobile screens.
Now, we’re seeing new trends emerge, and one of them is definitely the role of Artificial Intelligence. It seems that AI is everywhere these days and online casinos are no exception. This article will go into the future of online gambling and see just how AI fits in.
Customer Support
You’ve probably already seen chatbots in online casinos. Though these make sense from the casino’s perspective as they redirect and lower the traffic actual agents have to deal with, chatbots can be super frustrating for the player.
That’s because chatbots don’t answer any questions, and instead mindlessly offer prompts that you keep clicking on, hoping to get to talk to someone. And if you can’t find your issue in the given suggestions, you may not be able to connect to an agent at all.
With AI, this will no longer be an issue. Companies outside of the gambling industry have already started offering AI chat support and it’s been much more successful than chatbots. That’s because AI is actually capable of holding a conversation and answering simple questions.
So, if you have a common tech issue or a question regarding the casino’s processes, AI can take care of that for you. Most importantly, it can also understand when you ask to speak to a human and will connect you to an agent.
Marketing
By analysing how players interact with the casino, what promotions they like the most, and what games they play the most often, casinos can craft more effective marketing strategies than ever before. AI can handle this data at a higher and more accurate level than previously thought possible.
It can help casinos create targeted welcome offers to attract more new players. On top of that, AI can find low-performing bonuses and games and let casinos make more informed decisions about what they want to keep and what they should discontinue.
Security & Fraud
Even with so many advancements in cybersecurity, online safety is still a big concern for a lot of players and may make them reconsider playing at certain casinos. AI can analyse the security risks and identify weak points in the system, allowing casinos to accurately make changes that keep everyone’s data secure.
As well as that, AI can be crucial in fraud detection. With machine learning, casinos can identify betting patterns in real-time from thousands of players and find anomalies. This is crucial for preventing cheating and finally gives casinos an effective solution for this age-old problem.
Rewards System
Up to now, casinos have been offering bonuses at their own discretion, then seeing how players like them. As well as that, there hasn’t been much room to offer personalised rewards as there weren’t many reliable systems for tracking player behaviour.
Thanks to AI, casinos will be able to offer more personalised bonuses to every player than ever before. AI can effectively track player activity, give a suggestion for an appropriate bonus, and contribute to higher rates of customer satisfaction.
As well as that, AI can help casinos make loyalty programs more fair. More often than not, players find it too difficult to advance through the program, obtain a new rank, or unlock a reward. With AI, this problem is a thing of the past as it can give casinos reliable data on how they can adjust the difficulty level so more players are satisfied.
Game Development
AI can be just as valuable to game providers as it can be to casinos. Game developers are in a very competitive field and those that find an effective way to leverage AI can quickly get ahead of the competition.
For example, the most common way to set difficulty for slots today is with RTPs and volatility. If a slot has a high RTP and a low variance, the player can expect the game to be “easier”, i.e. they can win less but more often. And even in these types of games, the bonus rounds can be too hard to trigger. In other, skill-based titles, players might get frustrated because they can’t have any fun due to the game being too difficult.
AI can help with both of these issues by tracking player performance and adjusting the difficulty level in real-time. There will be no more need to separate games based on skill levels since AI can easily make the game more or less challenging on a regular basis.
Not only will this make certain games more accessible, but it will also make them more dynamic and personalised. Each experience will truly be unique, regardless of how many times a person plays.
In live games, AI can add new features and make the table feel more lively, bringing the authentic casino atmosphere to the player’s screen in a way previously thought impossible.
Responsible Gambling
The average online casino in India offers responsible gambling tools like deposit and wager limits that players can use to stay on top of their accounts. But, whether they actually use these tools or not is the player’s choice. Therefore, casinos are generally powerless to prevent problem gambling fully, regardless of how much they try to limit traffic and educate people.
AI, however, can help regulate gambling like never before. It has the power to analyse player behaviour and spot problematic betting patterns before it becomes a debilitating issue. This can help casinos pay more attention to vulnerable players and give them the help they deserve.
Potential Challenges
While all of this sounds amazing, there are still some challenges that the casino industry is facing in integrating AI:
- Too expensive: This technology is still new and therefore rather expensive for most casinos. Though big casinos are likely to adopt it first, it may be some time before it becomes completely accessible to all.
- Ethical concerns: The biggest concern with using AI in online casinos is data collection. As you may have noticed throughout our examples, AI works by tracking activity and behaviour. Players are rightfully concerned about what is happening with their data and if it’s really being used just to enhance gameplay.
- Responsible gambling: While AI has the potential to make responsible gambling more accessible than ever, it can also make things more difficult. By offering so many personal experiences to players, it may increase the risk of gambling addiction. After all, it can be harder to resist spending more and playing more often when you’re getting exactly what you want all of the time.
The question is then, can these challenges be overcome? We believe that it will take some time for the law to catch up to technological advancements, but that if these concerns are taken seriously, then can eventually be overcome. There are still a lot of things that need to be considered before AI becomes fully adopted by the casino industry, though the final integration seems very likely to happen in the not-so-distant future.
Conclusion
From better customer support and personalised bonuses to more effective marketing campaigns and responsible gambling, AI is capable of transforming every aspect of online casinos. Though there are still some practical and ethical concerns to consider, we can’t wait to see how AI shapes the industry and games that we love!
