Currently, there are five international companies that spend a combined $97 billion on advertising every year. Most of that sum is dedicated to boosting ads on digital platforms to reach audiences in regions around the world.
What are some of the strategies that industry titans like Procter & Gamble and Adidas use to improve the engagement of their international ads? Well, they use a strong foundation of market research to start.
But, there are a few other variables you can adjust to improve your international marketing. If you’re interested in learning how to advertise overseas with great results, consider reading ahead!
Building International Ads
A great international ad campaign needs a team to compile a list of international markets along with their respective features. It’s nothing short of a deep dive into what the population in each region around the world would most react to. Of course, the most important part of that population is your target audience.
There’s a top-down approach that many companies use. Unless you already have a strong presence in a market, you can’t adjust ads accordingly. You have to pitch to a broader audience to catch eyes, and then start narrowing towards your niche.
Here’s a quick look at three things you can do to improve your international advertising.
Clear and Simple Brand Identity
When breaching new markets, it’s essential that you present your business in a simple and easy-to-understand format. Even if you offer a wide variety of products or services, you should, based on your market research, highlight the most relevant examples.
More importantly, perhaps, find the best way to portray your company’s larger goals and aspirations. This might be, for example, to “provide the best customer service in the industry.”
Localization and SEO: Ad Success
You need localization. It’s the combination of analyzing local markets and tying those variables into language translation. Languages vary by region, and those are divided into dialects. The perception each group has of your company relies heavily on the wording and imagery provided in your international ads.
If you can add a strong international SEO strategy to the mix, it’s hard to imagine your campaign could fail. The combination of targeted content for users that are directed to your content is an extremely efficient strategy.
Social Media and Online Presence
It’s basically a requirement, at this point, to maintain an online presence on various social media platforms for any kind of international marketing strategy. Most people spend a minimum of 30 minutes on social media every day. Others can scroll for up to 6 hours.
It’s essential to tap into your audience in that window of time. These platforms also facilitate organic growth.
International Advertising Done Right
Pitching your services or products abroad to potential customers in foreign markets is no easy task. You have to make adjustments to language, imagery, and type of advertising depending on the region. The best ways to get great results include making your brand identity and goals clear, adding a healthy mix of localization and SEO, and focusing heavily on maintaining and increasing your company’s online presence.
Hopefully, this article provided you with some useful information on building international ads. If it did, consider taking a quick look at some of the other posts on the site!