Introduction
Markets have to face ever-changing, growing responsibilities. They find it challenging to stay on top of social media marketing, customer experience, and advertising.
Fortunately, the availability of great social media marketing tools enables you to succeed in your role and stay productive throughout. It also helps in enhancing your effectiveness.
Dive deep into this article to get the list of social media tools used for content curation, discover, schedule, publish and acquire benefits like an increase in Instagram followers.
Social Media Tools To Try in 2022
Google Trends
Google Trends is a free social media tool created by Google to help anyone search for trending topics online. Brands use this tool to monitor notable things happening in the world. Several businesses also use it to discover and share information concerning trendy issues.
Google Trends is also an effective tool when it comes to monitoring keywords. It showcases whether they are trending or how the current volumes compare to previous months and years. This information can then inform content and social media marketing strategy.
Sprout Social
Sprout Social is an all-rounder social media management platform that empowers the entire social media marketing strategy. It provides tools for social media management, data intelligence, and customer care to drive more meaningful engagement with your customer.
Based on the social media marketing funnel stage, this marketing tool provides a playbook and tools that help maximize content creation and post-scheduling. You can even review your performance after every campaign. This way, you can adjust your content strategy using a social listening tool to acquire insights into your brand’s health and industry landscape.
Kicksta
It is an Instagram growth platform tool using which you can acquire more organic followers on your Instagram business account. Using your company account, its growth service like over 30,000 posts a month to the carefully targeted audience. It is real users and not spam or bots. They begin to follow your account, increasing brand awareness.
It is a good fit for any industry and provides a friendly, responsive, and helpful customer service team.
Canva
Canva is an incredible social media marketing tool every brand and business uses today. Usually, social media marketers or managers have to create images but do not have the designer to complete the task. At that time, Canva proves to be very effective.
It enables them to immediately make excellent social media images using ready-made templates, icons, and illustrations. The photos you create look professional without doing much of the design work. It contains an effortless drag-and-drop interface with a giant library of over two million graphic elements.
Conclusion
Although social media is essential for increasing brand awareness, generating more leads, and ultimately scoring more conversions, it is incredibly time-consuming. It includes multiple diverse tasks that range from data-based activities to creating jobs. Moreover, it is arduous to acquire the required skills and human resources to achieve these tasks. That is why you need the appropriate social media marketing tools mentioned above. Study these tools and choose the one based on your business requirements.
