Did you know that landing pages that have been optimized for SEO have an average conversion rate of 9.7 percent? Since the benchmark for a good conversion rate is just a few points higher, having landing pages built with search engine optimization in mind can pay off.
Optimizing your landing pages is simpler than it sounds. Read on to learn more about how to make landing page SEO work for you.
- Landing Page SEO: Determine Keywords
You have to know what keywords you want to target so that people can find your landing page. Keywords can be one word or a short phrase that describes the page.
Keyword search tools are helpful because they can tell you how many times people have searched for a particular word or phrase, so use them. Once you have a few to choose from, you want to choose one to function as your main keyword.
It is a good idea to optimize locally, as well. Add city or state names to the keyword to ensure the right people find your landing page. Click here for more.
- Use a Title Tag
Your title tag is the first thing the search engine comes across and having one that uses your keyword and is no longer than 70 characters in length is essential.
Having a title tag that lets the search engine know exactly what your landing page is about will help rank it higher.
- Link Building Helps
Backlinks, which are links to your website from other sites, are important ranking factors search engines use. You want links from high-quality and relevant websites in your niche.
You can get backlinks by reaching out to relevant websites or blogs that might find your content appropriate for their sites. Be sure your content is easily shareable through social media, too, since this encourages backlinks.
- Mobile Friendliness and Page Speed
Having a landing page that is slow or that does not work on mobile devices can lower the page’s ranking. SEO marketing experts recommend you aim for a load speed of 3 seconds.
Some issues that might slow your page include:
- Bad coding practices
- Unnecessary redirects
- Poorly optimized images
- Too many plug-ins
- Hosting service or server issues
Test the landing page with different tools, like Google’s Page Speed Insights. Google Analytics also gives you access to your landing page’s loading speed.
Your page has to be responsive to tablets and smartphones. A visitor has to easily navigate the page. You can use the official Google Mobile-Friendly Test tool to test mobile-friendliness.
Get the Conversion Rates You Need
When you focus on landing page SEO and the practices that can help you rank higher, you can get the kind of conversion rates you want. Give your site a boost with the right keywords, quick loading speeds, and clear title tags.
Learn more about the best SEO practices and read SEO guides by turning to our Marketing page!