People are looking to buy great gifts for everyone during the holidays, from family and friends to coworkers and employees. If you’re an eCommerce business owner, this is your time to shine! Your business blog can help you accomplish several goals during this time of the year, such as helping your target audience understand why your products or services make great holiday gifts and building your reputation as an industry thought leader.
You can take several steps to drive traffic to your blog during the holiday season. Check out these tips!
Let Experienced Professionals Help You Create Great Blog Content
If you’re not an experienced writer or need more time to create blog content, that’s okay! You can work with an agency that specializes in eCommerce marketing services. These agencies can help you create high-quality blog content that drives traffic to your site.
An eCommerce marketing agency has the experience and SEO services necessary to create engaging and informative blog posts that help you reach your target audience while increasing your search engine ranking. ECommerce marketing professionals can also help you develop ideas for blog topics that will be popular during the holiday season.
Use Keywords Related to the Holiday Season
Use keywords related to the holiday season in your blog content. Including holiday-related keywords helps people searching for holiday gifts find your blog.
One way to find relevant holiday keywords is to use Google AdWords. You can use the keyword planner tool to find words and phrases related to the holiday season with high traffic and low competition. This will help you increase your chances of being found by shoppers looking for holiday gifts you sell.
You can also use Google Trends to find popular holiday keywords for blog posts. This tool shows you how much interest there is in a particular keyword. This can help you determine whether it’s worth targeting a specific keyword.
Promote Your Blog Content on Social Media
Make sure to promote your blog content on social media, to help you reach a larger audience and drive traffic to your blog. Some practical ways to promote your blog content on social media include sharing it on Facebook, Twitter, and LinkedIn, and using hashtags related to the holiday season.
One way to promote your blog content is to create a social media calendar to plan which pieces of content you will share on specific days. This helps ensure you share fresh content regularly without re-sharing the same blog posts. You can also use social media tools like Hootsuite or Buffer to help manage social media accounts. These tools let you schedule posts for a later date, which can help you save time.
Publish Holiday-Focused Content
Another way to drive traffic to your blog during the holiday season is to publish holiday-focused content. This can include blog posts about gift ideas, holiday recipes, or even tips for surviving the holiday season. People are always searching for content related to the holidays, so this is a great way to increase your chances of being found by shoppers looking for holiday gifts.
If you need help thinking of ideas for holiday-focused content, see if your employees have some useful suggestions. An eCommerce marketing agency can also help you brainstorm ideas, and you can ask your customers if there’s specific holiday-focused content they’d like to read.
By following these tips, you can not only give your eCommerce business a boost during the holidays, but also year-round. So implement these tips today and see how they impact your bottom line!
