Keyword research is the most important element of your SEO strategy. Without it, you’re flying blind. You could be ranking on page one for a keyword that’s not relevant to your business and doesn’t bring in any traffic.
In this post, we’ll teach you how to conduct keyword research for SEO and PPC campaigns. We’ll also tell you how to use Google’s Keyword Planner tool to find new keywords with low competition and high volume so that you can generate more leads with less effort.
What is keyword research?
Keyword research: learning about what people are searching for online before creating content or advertising campaigns around those terms. A good keyword is one that has a lot of searches per month (SERP) but isn’t too competitive (to rank well).
It’s critical to note that keyword research is different from SEO. You need to do keyword research before you create your SEO software campaign so that you know what terms your content should be optimized around. You can use coworking management software to manage your keywords.
How to do keyword research?
There are lots of ways to do keyword research, but I like to use the Google AdWords Keyword Planner tool. It’s free and easy to use. Here’s how it works:
1) Head over to google.com/adwords/keywordplanner
2) Enter your website URL
3) Click on “Get Ideas”
4) In the left-hand column, you can see a list of suggested keywords. You’ll also see the average monthly searches, competition, and bid estimates for each term.
5) Click on “Keyword ideas” on the right side of the page
You’ll be able to see even more information about each keyword. This is a great way to learn which keywords are most relevant to your business!
Make sure your website fits the keywords
You want to make sure that the keywords you choose fit the content on your site. If you’re selling a product, you probably shouldn’t be using long tail keywords. Instead, you should focus on short, high-volume keywords that are relevant to your products.
These are just a few tips for keyword research. There are many other methods to find good keywords. You can write a Facebook status (with your keyword phrase) and look at the suggestions in Facebook’s search bar.
Try using the Google Keyword Planner tool, Moz’s Keyword Explorer tool, or even a simple Google search! Remember that keyword research is a long-term process. You won’t be able to find the perfect keywords overnight, but it’s well worth the effort. Good luck!
Conclusion
Keyword research is a part of SEO. It helps you find the right words to use in your content so that it’s more likely to rank highly on search engines. It also helps you find which keywords are most popular with your audience. By using keyword research, you can create better content and improve your SEO. You’ll also make it easier for your customers to find what they’re looking for!
