Whether you work in marketing, advertising, or are just trying to expand your business or brand, you’ve likely noticed how often social media changes. While it wasn’t that long ago that social media became part of most people’s daily lives, various social media platforms have arrived and disappeared.
In 2023, social media is still adapting, and businesses and brands are trying to determine the best way to succeed in the shifting landscape. Social media has experienced some significant shifts. While the beginning of the pandemic changed things because TikTok exploded, now many people are looking for a new platform, given concerns with Twitter’s future.
As such, social media marketers and brands are trying to find ways to effectively use social media, given all of these concerns and changes.
Luckily, you can still use social media marketing effectively. You’ll find some practical tips for riding the waves of change in this guide.
- Understand and Improve Your Video Marketing Approach
Video marketing on social channels is imperative. While Facebook in the days of old, circa 2011, was mostly about text, things shifted with Instagram to more image-based marketing. YouTube has always been around, but TikTok’s popularity in 2023 can’t be ignored.
Many other social media platforms have followed suit by promoting various kinds of video content. Think of Instagram promoting Reels and Stories over posts.
So, if you want to capture a wider audience and increase engagement, learning how to utilize video marketing is crucial.
- Determine Which Social Media Profiles to Focus On
While social media marketing can bring great success, realistically, only some companies can run a successful channel on multiple platforms. Unless you’re a national corporation, trying to make a business or brand profile everywhere doesn’t make sense.
Instead, you should determine a strategy that focuses more selectively on the platforms that work for your brand. For example, if your audience trends younger, TikTok content is smart. On the other hand, if you already have a strong following on Instagram, you’ll likely want to focus your efforts there.
Another important tip is to work with professionals. If you’re running a small business, you may be learning the basics of social media marketing. A marketing professional can help you make a strategy.
- Build a Community
Today’s online communities are savvy. Most people either grew up with social media to an extent or have been using it for a while. So, many individuals are weary of too much promotional content.
Instead of focusing solely on trying to sell products and services, you should instead work on creating an online community surrounding your business or brand. To increase engagement, you want to put out engaging content that’s relevant to your audience. If you try to only push sales, you may lose your audience and alienate potential clients.
Concluding Thoughts on Effective Social Media Strategy in 2023
It’s never entirely possible to predict which social media platforms will continue to succeed and which will fall by the wayside. It’s difficult to say which platforms will be the most popular next year, and the Twitter situation may shake things up. Still, social media marketing isn’t going away, and it’s still essential for your business.
While the state of social media in 2023 may still be in flux, you can still find success by learning video marketing, focusing on select platforms, and building a community. With these tips in mind, your business or brand can continue to thrive online.
