The most powerful marketing tool is a website that promotes your brand 24 hours a day, seven days a week. With such an important tool at your disposal, it’s critical that you focus your marketing efforts on it.
You will certainly invest in the best visitor management solution or other advanced management system to improve the function of your business. CRM software helps to improve how you manage your business operations and boost user experience.The same amount of importance should be given when developing a website, by maximising its function for the user.
A company’s website is the first place a possible customer will talk to the company.
Because first impressions count, your website can either leave a positive or negative lasting impression on visitors. Create a website with the user experience in mind. Because even a minor flaw could lead to the buyer abandoning the product.
Here are a few tips for improving the visitor experience of your website:
1. Simplicity
For a website to be simple, all design elements that aren’t necessary for the site’s goals should be taken out.
Because you want your users to interact with your site in a specific way, you should remove any visual elements that distract or delay them from their task. Users who can’t access the information they need quickly are unlikely to return to your site. Complexity will negatively affect the process of retaining customers. So, it is vital to choose web design agency that is right for your business and meets your demands.
The following are some guidelines for creating a simple, clear, and helpful web page:
Maintain a tidy layout:
- Simple colour schemes with no more than two or three colours should be used.
- Use white space wherever needed.
- There should be no more than two fonts, ideally from the same font family.
- During holidays, such as Halloween, use different font or void text generator to spread the vibe
- Use images and motion only if they are necessary, as they slow down your site.
2. Efficient
The following are the characteristics of a simple but effective website:
- Each web page should have a distinct purpose. The Contact Us page should only show things that have to do with getting in touch with the company.
- Relevant information should be prominently displayed. Any content that doesn’t belong on the page should be moved to the bottom so it doesn’t distract the user. Use coworking space software to discuss all the changes to be made on the websit with the responsible specialists of your teams.
- Create a dedicated section on your website to direct users to your social media outlets. For example, you can have links referred to as “My Facebook posts,” “My top Tweets,” or “My Instagram posts” for the user to keep track of trending information about your business on various social media platforms.
- The purpose of each page should be clear. Each page’s content should be distinct enough that a user can quickly comprehend the objective of each page at a glance.
3. Optimise
According to Statcounter, mobile devices will account for more than half of global web traffic by 2021. Some of them are mobile phones and tablets, which shows how important it is to make sure that your website is optimised for different screen sizes and orientations.
Similarly, search engines adore a mobile-friendly website.
Google looks at both versions of your website before indexing it. This lets mobile-friendly websites that are optimised for search engines rank higher.
You can make your site mobile-friendly by:
- designing the layout so that the buttons are centred on the lower half of the screen, making it easier for the user’s thumbs to access.
- When viewing content on mobile devices, optimise the content so that the necessary information is still prominently shown.
- Related interactions should be grouped together to enable rapid and easy touch access.
Most mobile users prefer to use one hand, so if you follow these suggestions when designing your website, the user experience will be much better.
Conclusion
Online efforts are critical for developing a successful marketing strategy, generating corporate earnings, and attracting clients. However, simply having an online presence is insufficient; rather, providing interesting content for your website and blog is the key to achieving your business objectives. Your content should always make people want to read it, and it should be made with this question in mind: “Does this connect with people and make them want to do something?”
